New Roots Herbal Co-Enzyme Q10 - 100 mg - CoQ10, also known as ubiquinone, is a vitamin-like substance synthesized by the body that plays a critical role in energy production at the cellular level. Reduced levels of coenzyme Q10 have also been implicated in memory loss and impaired cognitive function. Production of coenzyme Q10 by the body begins to decline as people reach their twenties. Perhaps the most recent threat to critical levels of this coenzyme is associated with statin use; statins inhibit the production of both cholesterol and coenzyme Q10, as they are both synthesized from the same substance, mevalonate.