Auromere Ayurvedic Herbal Toothpaste - Classic - A highly effective Ayurvedic formula combining the natural tooth-whitening fibre of Peelu, with the astringent and invigorating properties of Neem - in conjunction with 24 Ayurvedic extracts and essential oils. Auromere Herbal Toothpaste is concentrated so less is required, and it does not contain fluoride, artificial preservatives, saccharin or other refined sweeteners, harsh chemicals or abrasives or dyes - with an enhanced licorice flavour.